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Compare · APPF vs NOW

APPF vs NOW

Side-by-side comparison of AppFolio Inc. (APPF) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both APPF and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • NOW is the larger of the two at $115.94B, about 19.6x APPF ($5.90B).
  • Over the past year, APPF is down 23.4% and NOW is down 45.2% - APPF leads by 21.9 points.
  • NOW has been more active in the news (22 items in the past 4 weeks vs 1 for APPF).
  • NOW has more recent analyst coverage (25 ratings vs 18 for APPF).
PerformanceAPPF-23.38%NOW-45.24%
2025-06-09+0.00%2026-06-05
MetricAPPFNOW
Company
AppFolio Inc.
ServiceNow Inc.
Price
$166.91+2.09%
$112.44-5.87%
Market cap
$5.90B
$115.94B
1M return
-0.25%
+26.27%
1Y return
-23.38%
-45.24%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NASDAQ
NYSE
IPO
2015
2012
News (4w)
1
22
Recent ratings
18
25
APPF

AppFolio Inc.

AppFolio, Inc., together with its subsidiaries, provides industry-specific cloud-based business software solutions, services, and data analytics for the real estate industry. The company offers AppFolio Property Manager, a property management solution designed to address the operational and business requirements of property management companies and their business ecosystems; and AppFolio Investment Management, a cloud-based software solution for real estate investment managers of various sizes that provide tools and services designed to streamline their real estate investment management businesses. It also provides Value+ services that are designed to enhance, automate, and streamline processes and workflows for property management businesses, such as artificial intelligence leasing assistant, tenant screening, electronic payment, utility management, maintenance contact center, tenant debt collection, and mailing services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.

NOW

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.

Latest APPF

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