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Compare · ADTH vs GOOG

ADTH vs GOOG

Side-by-side comparison of AdTheorent Holding Company Inc. (ADTH) and Alphabet Inc. (GOOG): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both ADTH and GOOG operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
  • GOOG is the larger of the two at $4.43T, about 11826.9x ADTH ($374.7M).
  • GOOG has hit the wire 1 time in the past 4 weeks while ADTH has been quiet.
  • GOOG has more recent analyst coverage (25 ratings vs 10 for ADTH).
MetricADTHGOOG
Company
AdTheorent Holding Company Inc.
Alphabet Inc.
Price
$3.21+0.00%
$359.02-1.95%
Market cap
$374.7M
$4.43T
1M return
-
-9.14%
1Y return
-
+102.15%
Industry
Computer Software: Programming Data Processing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
2021
2004
News (4w)
0
1
Recent ratings
10
25
ADTH

AdTheorent Holding Company Inc.

AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

GOOG

Alphabet Inc.

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.

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