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Compare · ADTH vs APP

ADTH vs APP

Side-by-side comparison of AdTheorent Holding Company Inc. (ADTH) and Applovin Corporation (APP): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both ADTH and APP operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
  • APP is the larger of the two at $187.19B, about 499.6x ADTH ($374.7M).
  • APP has hit the wire 20 times in the past 4 weeks while ADTH has been quiet.
  • APP has more recent analyst coverage (25 ratings vs 10 for ADTH).
MetricADTHAPP
Company
AdTheorent Holding Company Inc.
Applovin Corporation
Price
$3.21+0.00%
$557.10-0.35%
Market cap
$374.7M
$187.19B
1M return
-
+18.78%
1Y return
-
+45.25%
Industry
Computer Software: Programming Data Processing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
2021
2021
News (4w)
0
20
Recent ratings
10
25
ADTH

AdTheorent Holding Company Inc.

AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.

APP

Applovin Corporation

AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.

Latest ADTH

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