Compare · ADTH vs APP
ADTH vs APP
Side-by-side comparison of AdTheorent Holding Company Inc. (ADTH) and Applovin Corporation (APP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both ADTH and APP operate in Computer Software: Programming Data Processing (Technology), so they compete in similar markets.
- APP is the larger of the two at $93.46B, about 249.4x ADTH ($374.7M).
- APP has hit the wire 6 times in the past 4 weeks while ADTH has been quiet.
- APP has more recent analyst coverage (25 ratings vs 10 for ADTH).
- Company
- AdTheorent Holding Company Inc.
- Applovin Corporation
- Price
- $3.21+0.00%
- $266.24-4.65%
- Market cap
- $374.7M
- $93.46B
- 1M return
- -
- -17.19%
- 1Y return
- -
- -55.57%
- Industry
- Computer Software: Programming Data Processing
- Computer Software: Programming Data Processing
- Exchange
- NASDAQ
- NASDAQ
- IPO
- 2021
- 2021
- News (4w)
- 0
- 6
- Recent ratings
- 10
- 25
AdTheorent Holding Company Inc.
AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T. It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries. The company was founded in 2012 and is headquartered in New York, New York.
Applovin Corporation
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps worldwide. The company's software solutions include AppDiscovery, a solution to automate, optimize, and manage user acquisition investments for business clients; and MAX, an in-app bidding solution that optimizes purchases of app ad inventory. Its business clients include various advertisers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.
Latest ADTH
- SEC Form 15-12G filed by AdTheorent Holding Company Inc.
- SEC Form EFFECT filed by AdTheorent Holding Company Inc.
- SEC Form 25-NSE filed by AdTheorent Holding Company Inc.
- Amendment: SEC Form SC 13D/A filed by AdTheorent Holding Company Inc.
- Director Black John Richard returned $336,572 worth of shares to the company (104,851 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Large owner H.I.G. Growth - Adtheorent, Llc returned $105,598,940 worth of shares to the company (34,064,174 units at $3.10), closing all direct ownership in the company (SEC Form 4)
- Chief Revenue Officer Todd William James returned $611,200 worth of shares to the company (190,405 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Director Kiarie Kihara returned $459,890 worth of shares to the company (143,268 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Chief Financial Officer Elliott Patrick Allen returned $1,695,162 worth of shares to the company (528,088 units at $3.21), closing all direct ownership in the company (SEC Form 4)
- Director Mehra Vineet returned $459,890 worth of shares to the company (143,268 units at $3.21), closing all direct ownership in the company (SEC Form 4)
Latest APP
- SEC Form 4 filed by Applovin Corporation
- SEC Form 4 filed by Applovin Corporation
- APP UPCOMING DEADLINE: Levi & Korsinsky Alerts AppLovin Corporation Stockholders of Securities Class Action - Contact the Firm
- Levi & Korsinsky Reminds Shareholders of a Lead Plaintiff Deadline of November 16, 2026 in AppLovin Corporation Lawsuit - APP
- AppLovin to Announce Third Quarter 2026 Results
- Levi & Korsinsky Reminds AppLovin Corporation Investors of the Pending Class Action Lawsuit With a Lead Plaintiff Deadline of November 16, 2026 - APP
- Wurl Launches Content Intelligence Platform to Scale Advanced Targeting Across Streaming TV
- The Best Founders in America Oversubscribe Beanstalk 2026, Three Weeks Before Opening
- Adjust: Shopping App Sessions and Installs Climb in First Half of 2026
- Chief Financial Officer (CFO) Stumpf Matthew covered exercise/tax liability with 2,021 shares, decreasing direct ownership by 1% to 175,429 units (SEC Form 4)