74% of Marketers Plan to Invest at Least a Quarter of their Social Media Budgets on Content Creator Partnerships This Year
Despite plans to spend more on creator marketing, new research from Sprout Social finds budget is the #1 challenge marketers face when working with creators CHICAGO, July 19, 2022 (GLOBE NEWSWIRE) -- Content creators are key players in the future of brand marketing. According to new data from Sprout Social, released today, marketers are not only realizing the opportunity the creator economy presents, but prioritizing it over other marketing strategies, with the majority (74%) planning to invest at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months. Despite the opportunity working with creators presents for brands, many challenges still e
