PRPL - Mergers and acquisitions

Adopts Limited-Duration Shareholder Rights Plan LEHI, Utah, Sept. 26, 2022 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced that its Board of Directors (the "Board"), in response to an unsolicited and non-binding proposal (the "Coliseum Proposal") from Coliseum Capital Management, LLC (together with certain of its funds and managed accounts, "Coliseum") on September 17, 2022 to acquire all of the outstanding capital stock of the Company it does not already own for $4.35 per share in cash, has formed a special committee of independent and disinterested d

'The Power of Gel Grid Expands'  The innovation and marketing power of Purple meets the luxury offering of Intellibed to bring retailers and wholesalers higher margin business and increased revenues by offering a complete range of beds for every comfort profile at every price point. The deal will unite Purple Innovations' IP under the Purple brand and solidify its leadership of the Gel Grid category it created, taking advantage of increased consumer interest in Gel Grid technology, the best real innovation in sleep technology since memory foam.   LEHI, Utah, Sept. 1, 2022 /PRNewswire/ -- Today, Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world's leader in Gel Grid technology mattr

Combination Expands Distribution, Unifies Intellectual Property and Broadens Product Offerings LEHI, Utah, Sept. 1, 2022 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" "Company"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," today announced its acquisition of Advanced Comfort Technologies, Inc., known as Intellibed, a premium luxury gel-based mattress manufacturer pursuant to a merger agreement under which Intellibed merged with a subsidiary of Purple, with Intellibed surviving as a subsidiary of Purple. The merger consideration to Intellibed securityholders is 8 million shares of Purple's Class A common stock, subject to customa