IAS · Categories · M&A
IAS - Mergers and acquisitions
Integral Ad Science Holding Corp. (IAS) mergers and acquisitions - real-time wire coverage filtered to M&A only.
Recent M&A for IAS
- IAS Acquires AI Company, Context, to Further Enhance Image and Video ClassificationNEW YORK, Jan. 4, 2022 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a global leader in digital media quality, announced today that it has acquired Context, a Paris-based digital content classification company. Context's artificial intelligence (AI) driven technology provides image and video classification across various digital media including social media platforms and connected TV (CTV). The acquisition builds on IAS's current, market-leading media classification and contextual targeting capabilities. The integration of Context's technology will enable IAS's marketing partners to identify brand suitable content beyond standard frameworks and contextually target with granularity. Addit
- Integral Ad Science Acquires Connected TV Advertising Leader PublicaNEW YORK, Aug. 10, 2021 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS), a global leader in digital media quality, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices, while building new tools to provide advertisers with much-needed transparency into the quality of this inventory. "CTV viewership and programmatic advertising have skyrocketed, and