ADV - Mergers and acquisitions

IRVINE, Calif., Oct. 30, 2023 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ:ADV), a leading provider of outsourced sales and marketing services to consumer goods manufacturers and retailers, has announced the sale of its Atlas Technology Group's business to Crisp, the open-data retail platform for the consumer goods industry. Atlas Technology Group is an analytics provider serving many of the world's largest consumer packaged goods (CPG) companies. Crisp will migrate Atlas' existing customers to its cloud-based data-sharing platform and collaborate with Advantage to offer sophisticated supply chain analytics and an expanded retail footprint. Crisp's relationship with Advantage Solu

IRVINE, Calif., May 12, 2022 (GLOBE NEWSWIRE) -- Advantage Solutions has acquired Brandshare, a leading provider of omnichannel brand experiences through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners. Brandshare partners with consumer packaged goods manufacturers, retailers and others to bring to life e-commerce, venue-based and event-based sampling; digital marketing campaigns; and consumer engagement initiatives, such as reward bags. "We're committed to continually investing in new ways to deliver transformative omnichannel sales and marketing services that help brands and retailers ge

IRVINE, Calif., Aug. 26, 2021 (GLOBE NEWSWIRE) -- Advantage Solutions has acquired Strong Analytics, a provider of artificial intelligence, machine learning and data science services for leading brands in consumer goods and retail, automotive, hospitality, marketing and advertising, pharmaceuticals, technology and other industries.  The agency helps its clients design, create and deploy custom, end-to-end machine learning and AI products and solutions. "Strong Analytics' data scientists and engineers have solved challenges as diverse as retail inventory optimization and multichannel marketing personalization," said Gary Colen, president, marketing and digital commerce solutions for Advan